from some of our clients…

PepsiCo | Director, Global Beverage Early Stage Innovation
Idea Makers is different than any of the larger agencies we’ve worked with. They have a proprietary system for creating activities that get to the heart of the problem we’re trying to crack. Their exercises are not off the shelf, but custom designed to foster new and creative thinking in the most ingenious ways. Their output has been the fuel that keeps our innovation pipeline alive and I’m already looking forward to working with her team again - each time is different and unique and to my surprise, always better than the last.

Edgewell Shave Products {Schick} | Former Research Director
We approached Idea Makers to help develop claims for our shaving gel, which at the time was losing share among a key target. They took the time to fully understand our consumer and technological advances. The session was great! We ended up with hundreds of new claims that were functionally and emotionally relevant. A total win!

PepsiCo | Vice President, General Manager
Idea Makers exceeded all expectations for our Hispanic Innovation session! A key driver was the preparation that Marlene and her team did to understand our key Hispanic trends and insights that guided the work. We developed a pipeline of ideas and I’m happy to say that one of the ideas has been picked up by the Innovation team. The day was fun and incredibly productive because the team delivered a great blueprint for each idea. I would wholeheartedly use Marlene and her team again and would recommend them to anyone looking to generate new ideas, names, positionings - anything new!